Privacy policy

Last updated: February 2, 2025

This Privacy Policy describes how HeelState (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from heelstate.com (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types of personal information we obtain about you depends on how you interact with our Site and use our Services. When we use the term "personal information", we are referring to information that identifies, relates to, describes or can be associated with you.

Information We Collect Directly from You

Contact details including your name, address, phone number, and email.
Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number.
Account information including your username, password, security questions and other information used for account security purposes.
Customer support information including the information you choose to include in communications with us.

Some features of the Services may require you to directly provide certain information. You may elect not to provide this information, but doing so may prevent you from using or accessing those features.

Information We Collect about Your Usage

We may automatically collect certain information about your interaction with the Services ("Usage Data") using cookies, pixels and similar technologies ("Cookies"). Usage Data may include device and browser information, network information, IP address, and details about how you interact with the Services.

Information We Obtain from Third Parties

We may obtain information about you from third parties, including vendors and service providers who collect information on our behalf, such as:

Companies who support our Site and Services, such as Shopify.
Payment processors who collect payment information to process your payment and fulfill orders.
Partners who use online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. Also see the section below, Third Party Websites and Links.

How We Use Your Personal Information

Providing Products and Services

We use your personal information to provide the Services, including processing payments, fulfilling orders, sending notifications about your account or purchases, managing your account, arranging shipping, and facilitating returns and exchanges. We may also enable Shopify to match your account with other Shopify services you choose to use, in which case Shopify will process your information per its Privacy Policy and Consumer Privacy Policy.

Marketing and Advertising

We may use your personal information for marketing and promotional purposes, including sending marketing communications and showing advertisements. This may include tailoring the Services and advertising on our Site and other websites.

Security and Fraud Prevention

We use your information to detect, investigate, or take action regarding possible fraudulent, illegal, or malicious activity. If you register an account, you are responsible for keeping your credentials safe. Contact us immediately if you believe your account has been compromised.

Communicating with You and Service Improvement

We use your information to provide customer support and improve our Services.

Cookies

Like many websites, we use Cookies on our Site. For details about Cookies used with Shopify, see https://www.shopify.com/legal/cookies. We use Cookies to power and improve our Site and Services, run analytics, and better understand user interaction. Third parties and service providers may also use Cookies on our Site for services, products, and advertising.

Most browsers accept Cookies by default, but you can remove or reject Cookies in your browser settings. Blocking Cookies may affect your experience and some features may not work correctly.

Our website recognizes the Global Privacy Control signal. If you enable GPC, we will treat it as a valid request to opt out of sharing or targeted advertising for the associated browser or device. Learn more at globalprivacycontrol.org. Other than GPC, we do not recognize other Do Not Track signals.

How We Disclose Personal Information

We may disclose your personal information to third parties for contract fulfillment, legitimate purposes, and other reasons consistent with this Policy, including:

Vendors or third parties who perform services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping.
Business and marketing partners who will use your information per their own privacy notices.
Third parties when you direct us to share information, such as shipping providers or social media integrations.
Our affiliates or within our corporate group.
In connection with a business transaction or to comply with legal obligations, enforce terms, and protect rights.

Categories Disclosed in the Past 12 Months

Identifiers such as basic contact details and certain order and account information.
Personal information categories listed in the California Customer Records statute.
Commercial information such as order and shopping information and customer support information.
Internet or other similar network activity, such as Usage Data.
Geolocation data such as locations inferred from IP address or similar methods.

Recipients include vendors and service providers, business and marketing partners, and affiliates. We do not use or disclose sensitive personal information without your consent or for the purpose of inferring characteristics.

Personal Information Sold or Shared for Advertising in the Past 12 Months

Identifiers such as name, email address, and phone number to business and marketing partners.
Commercial information such as records of products or services purchased to business and marketing partners.
Usage Data to business and marketing partners.

Third Party Websites and Links

Our Site may provide links to websites or platforms operated by third parties. If you follow links to sites not controlled by us, review their privacy and security policies. We are not responsible for such sites. Information you provide on public or semi-public venues, including social platforms, may be viewable by others.

Children's Data

The Services are not intended for children and we do not knowingly collect personal information from children. If you are a parent or guardian and believe a child has provided us personal information, contact us to request deletion. As of the effective date, we do not have actual knowledge that we sell or share personal information of individuals under 16 years of age.

Security and Retention of Your Information

No security measures are perfect, and we cannot guarantee perfect security. Information sent to us may not be secure while in transit. Do not use insecure channels for sensitive information.

Retention depends on factors such as maintaining your account, providing the Services, legal obligations, dispute resolution, and enforcement of contracts and policies.

Your Rights

Depending on where you live, you may have some or all of the rights below, which may apply only in certain circumstances:

Right to access or know.
Right to delete.
Right to correct.
Right of portability.
Restriction of processing.
Withdrawal of consent where applicable.
Appeal if we decline your request.
Manage communication preferences. You may opt out of promotional emails at any time using the unsubscribe link. We may still send non-promotional emails about your account or orders.

You may exercise these rights where indicated on our Site or by contacting us using the details below. We may need to verify your identity before responding. You may designate an authorized agent to make requests on your behalf with appropriate proof. We will respond within the time required by applicable law and will not discriminate against you for exercising your rights.

Complaints

If you have complaints about how we process your personal information, contact us using the details below. Depending on where you live, you may have the right to appeal our decision or lodge a complaint with your local data protection authority.

International Users

We may transfer, store, and process your personal information outside the country you live in, including by staff and third-party providers in those countries.

If we transfer your personal information out of Europe, we will rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses or the UK equivalent, unless the destination country has been deemed to provide an adequate level of protection.

Contact

If you have questions about our privacy practices or this Privacy Policy, or if you would like to exercise your rights, email us at heelstate.clo@gmail.com or write to us at 5930 Stillcrest Way, 3F, Raleigh, NC, 27616, US.